Wonderchef

A complete offline branding and retail visibility execution — covering in-shop branding, product displays, backlit lightboxes, POSM, exhibition counters, activations, and outdoor dealer campaigns

Client

Wonderchef

Scope

Full Execution

Year

2024–2025

Outcome

Visibility & Sales Support

Retail Branding & Fixtures

Wonderchef required a premium retail presence across multiple product categories including coffee machines, cooktops, appliances and tools. We executed branded fixtures, category wall graphics, and store layouts focused on clean visibility and customer conversion.


  • Category Wall Branding
  • Premium Shelf Header Panels
  • Strong Product Segmentation

FIG 1.1 — Category Wall Branding & Showcase

FIG 1.2 — Backlit Lightbox (Coffee Range)

FIG 1.3 — Premium Store Fixtures & Display Flow

FIG 1.4 — Multi-Category Product Display Section

Point of Sale Conversion Assets

To support conversions at retail, we created functional POSM elements like counter branding, tool trays, premium standees and category panels. These assets helped customers understand value quickly and improved impulse conversions for accessories.

FIG 2.1 POS Counter Branding & Product Placement

FIG 2.2 Kitchen Tools Tray + Cross-Sell Visibility

Premium Materials.

All POSM assets were designed to look premium under showroom lights with durable materials and clean print finishing.

  • Sharp branding print
  • Durable structure
  • Easy installation

FIG 2.3 Celebrity Standee / Trust Builder

FIG 2.4 Celebrity Standee / Trust Builder

Events & Exhibitions

Wonderchef activations required fast setup, strong branding visibility and product demo readiness. We executed counters, booth zones, stage branding and customer flow planning that encouraged product trials.


  • Booth & Counter Setup
  • Mall Activation Branding
  • Demo Friendly Layout

FIG 3.1 — Exhibition Booth & Product Zones

FIG 3.2 — Mall Stage Branding & Visibility

FIG 3.3 — Activation Counter & Setup

Project Gallery

A quick visual showcase of executed assets — retail branding, lightbox signage, POSM displays, dealer branding, and customer experience touchpoints.