Borosil

A complete merchandising and in-shop branding rollout built to improve retail visibility, premium presence, and customer engagement at point-of-sale.

Client

Borosil

Scope

Merchandising + Inshop Branding

Year

2025

Outcome

Visibility & Premium Recall

Merchandising & Utility

For Borosil, we developed a premium merchandising kit designed to enhance brand recall and create meaningful touchpoints inside the store and beyond. Each element balanced aesthetics with everyday utility—helping the brand stay visible even after the customer leaves the shop.

Travel Cards
Corporate Gifts
Bags & Packaging Support
Certificates & Keychains

FIG 1.1 — Merchandise Kit Production

FIG 1.2 — Corporate Gifting & Utility Items

Display Setups.

Display is where the buying decision happens. We executed clean, premium, and high-visibility setups that improved product discovery and ensured Borosil stood out inside busy retail environments.

FIG 2.1 — In-store Execution: Multi-Location

Retail-First Design.

Every setup was built for clarity: clean sightlines, easy product exploration, and strong shelf presence. The objective was simple—help customers notice faster and decide quicker.

Product Discovery Zones
High-Visibility Placement
Durable Retail Materials
Premium Look & Consistency

FIG 2.2 — Counter Setup

FIG 2.3 — Product Highlighting

Inshop Branding

We enhanced Borosil’s store presence with high-impact branding assets that guided attention, reinforced messaging, and improved retail recall across key touchpoints.

Branding Panels

Cutouts & Visibility

POSM

Customer Attention